London Underground

‘Return Tickets At Single Fare’

20 x 61cm

Advertising panel for Metropolitan Line compartment stock 1930s-1950s.
Cut down at corners as very often, a sign of being in use on the Metropolitan Line.

The simple typography of Edward Johnstone’s typeface, developed specially for London Transport, with his absolutely excellent and highly distinctive lower-case ‘g’ is a joy to behold. In constant use since 1916 it is one of the oldest examples of unchanged corporate branding.

Johnstone’s pupil Eric Gill adapted the typeface for his own ubiquitous ‘Gill Sans’.