Beverley Pick (1916 – 1995/6)

They Need All the Fuel You Can Save (circa 1944)


Original vintage poster

30 x 20 in

Poster published for the Ministry of Information.

This series of ten posters illustrates how housewives ought to save fuel at home as part of the Home Front war effort. Here, the poster reminds us that less fuel used at home means more fuel available for the Armed Forces (pictured here during the D-Day landings, disembarking from a landing craft).

Beverley Pick was born in the Netherlands. He spent the Second World War designing posters for the Ministry of Information, many of them in a highly modern photographic style. He was a member of the Society of Industrial Artists, and created varied posters for commercial and industrial organisations, including the British Overseas Airways Corporation and British European Airways, after the war.

Condition: folds as issued; slight edge wear. Otherwise generally very good.

If you are interested, please email or call us on 07929 749056.

Click here for other original vintage Home Front posters.