Beverley Pick (1916 – 1995/6)

What Mrs Housewife Can Learn To Do (circa 1944)


Original vintage poster

30 x 20 in

Poster published for the Ministry of Information.

This series of ten posters illustrates how housewives ought to save fuel at home as part of the Home Front war effort. Here, we are presented with a list of six tasks, including insulating water tanks and reading electricity meters, which a housewife should learn to do.

Beverley Pick was born in the Netherlands. He spent the Second World War designing posters for the Ministry of Information, many of them in a highly modern photographic style. He was a member of the Society of Industrial Artists, and created varied posters for commercial and industrial organisations, including the British Overseas Airways Corporation and British European Airways, after the war.

Condition: folds as issued, slight edge wear, and short closed edge tear. Otherwise generally very good.

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