A. E. Halliwell (1905-1987)
Women in blue and yellow

Gouache
30 x 47 cm
c.1930
Provenance: Family of the artist

A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and  went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.

Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum and the V&A.

This striking poster design by A. E. Halliwell showcases his signature Art Deco and modernist flair, with bold geometric layering and a limited but vibrant colour palette of blue, black, orange, and white. Two stylised faces dominate the composition—one serene and contemplative, rendered in warm tones and delicate lines, and the other more intense and enigmatic, in stark black and white with piercing eyes. Diagonal bands of colour and stippled gradients create a sense of movement and emotional contrast, while the use of overlapping translucent blocks adds depth and abstraction. Overall, it’s a compelling interplay of mood, contrast, and 20th-century design aesthetics.

Condition: Generally very good.

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