A. E. Halliwell (1905-1987)
The Jewel that is London

Airbrush and gouache
26 x 33 cm
c.1930
Provenance: Family of the artist

A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and  went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.

Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum.

This eye-catching poster design by A. E. Halliwell features an image of Big Ben lit up against the night sky, painted at the centre of a diamond with the inscription ‘The jewel that is London. Illuminations every night during September.’ The angular geometric shapes and bold colour gradients of yellow, blue, and black give the piece a modernist sparkle, evoking both glamour and excitement. With playful typography and a whimsical pun (“Travel by Underground – Alight at Westminster”), the poster cleverly combines elegance with charm to promote London’s September illuminations as a must-see spectacle.

Condition: Generally very good.

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