A. E. Halliwell (1905-1987)
Presents for George, Mary & Gladys

Gouache and collage
46 x 33 cm
c.1930
Provenance: Family of the artist

A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and  went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.

Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum.

This playful and visually rhythmic poster design features an abstract arrangement of wrapped gift boxes rendered in a bold, geometric style. Using a limited yet striking colour palette, Halliwell emphasises pattern and contrast—each present decorated with distinct motifs like stripes, chevrons, waves, triangles, and polka dots.

Gift tags labeled “George,” “Mary,” and “Gladys” dangle from the boxes, adding a personal, almost whimsical touch to the structured composition while vertical black and white streaks create a layered sense of depth and motion, as if the presents are seen through strips of curtain or light. Bringing together symbols of the Christmas period, Halliwell expertly captures the festive spirit with sophistication and graphic precision.

Condition: Generally very good.

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