Description

A. E. Halliwell (1905-1987)
Easter Excursions from London

Gouache
26 x 15 cm
c.1930
Artist’s stamp to reverse
Provenance: Family of the artist

A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and  went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.

Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum.

This colourful poster design by A.E. Halliwell for a train provider promotes Easter excursions from London. Halliwell paints three daffodils in his signature bold style. One faces outwards and the other two are in profile, facing to the side. This creates a strong sense of symmetry within the work. His use of the airbrush technique and clean white lines gives these flowers a sense of depth, making them stand out from the page. The overall effect is very pleasant as Halliwell heralds the start of spring with this cheerful daffodil composition.

Condition: Generally very good.

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