A. E. Halliwell (1905-1987)
Buy From Our Own Empire the Best Market (in blue)
Gouache
19 x 76 cm
c.1930
Design for Empire Marketing Board
Provenance: Family of the artist
A.E. Halliwell (1905–1986) was a British artist, illustrator, and designer best known for his vibrant poster designs created for British railway companies during the mid-20th century. Born in Southport, Halliwell developed a strong foundation in art and design early in life. He studied at the Southport School of Art from 1923 to 1926 before graduating to the Royal College of Art in London and subsequently practising as a professional designer from the 1930s. Following his studies, Halliwell married Doris Doyle in Strood Kent, and went on to have a significant teaching career himself, most notably as a lecturer at the Central School of Arts and Crafts (later part of Central Saint Martins), where he influenced a new generation of designers and illustrators.
Halliwell is perhaps best remembered for his vibrant and engaging poster designs created for British railway companies during the 1930s. His work was characterised by a bright, graphic style that balanced charm with clarity, often depicting idealised scenes of British holiday destinations—from sunny seaside towns to tranquil countryside vistas. Beyond posters, his artistic output included book illustration, commercial design, and stage costume sketches, showcasing his versatility across mediums. His posters continue to remain enduring symbols of a golden age of British travel and design and are displayed in major collections including the London Transport Museum and the V & A.
This bold poster design by A. E. Halliwell uses vibrant blue and layered text to promote trade within the British Empire. Featuring variations of the Union Jack across all four panels, the design reinforces imperial unity with the slogan “Buy from our own Empire – the best market.”
Condition: Generally very good.
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