Herbert Harris (1888 – 1962)

Bovril – vi terra a galla (“Bovril keeps you afloat”)



128 x 90 cm

An original vintage poster advertising Bovril. The poster was designed in 1920 by notable poster artist Herbert Harris for the advertising agency S H Bentley. It originally read ‘Bovril prevents that sinking feeling’ in English. Bovril, says the poster, is the ultimate comfort, and will keep you going in adversity.

The Italian version of the poster, published in the 1930s, instead supplied “Bovril – vi terra a galla” – “Bovril keeps you afloat”. German and French versions with appropriate idioms were also produced; these European versions of the poster were Musso & Co. and designed by the Max Dalang Atelier, both in Zurich.

Condition: generally very good; repaired tear from edge approx 4″ long towards bottom on left side, essentially invisible.

If you are interested, please email info@manningfineart.co.uk or call us on 07929 749056.

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