‘Bisto for all Meat Dishes’


Original vintage poster

55 x 202 cm

This original vintage poster is an excellent opportunity to acquire a piece of British advertising history. Bisto is an instantly recognisable brand today, and has been throughout the 20th century; the catchphrase on the poster here, “Bisto for all meat dishes” was used in the 1950s.

The first Bisto product, in 1908, was a meat-flavoured gravy powder which rapidly became a bestseller in the UK. It was added to gravies to thicken them and give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named “Bisto” because it “Browns, Seasons and Thickens in One”. As of 2005, Bisto Gravy Granules had a British market share of over 70%. Nearly all British grocery outlets stock a Bisto product.