Rowland Hilder (1905-1993)
To Enjoy The Fruits of Victory – Save Now

Original Vintage Poster


During the war the general public were encouraged to save their money. There was a shortage of goods to buy, and the population was being paid for overtime so had money to spare. These twin inflationary pressures were a great worry for the government so a huge poster campaign was launched to persuade the population to save their money. Best of all, the money could be lent to the Government which would spend it on war material. Faced with these two patriotic incentives to save the campaign was a huge success.

Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh, and the Ulster Savings Committee, Belfast Crown Copyright Reserved Printed for H.M. Stationery Office by J. Howitt and Son Ltd., Nottm. 51-2043

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Condition: Good. Small loss lower left within margin (see photograph); backed to linen; tiny brown spot towards top right.