Beverley Pick (1916-1995/6) (attributed)

How Mrs Housewife Saves Fuel for Battle

10 Posters c. 1944 for Ministry of Information 30×20″ each

Together with banner

Together with:

F H K Henrion (1914-1990)

What Comes From Coal, and Where Coal Comes From

2 posters, presumed c. 1944, Issued by the Ministry of Fuel and Power
Printed for HM Stationery Office by Field Sons & Co Ltd, Bradford
Signed in the plate ‘Henrion’

Beverley Pick was born in Arnhem to an Austrian mother. He spent the Second World War designing posters for the Ministry of Information, and was renowned for his photographic collages, as well as the large display stands showing multiple posters on a theme such as this. Although this series is not signed, and not identified in any public collection, we are reasonably confident in the attribution to him.

Henrion was a German graphic designer who moved to Paris after school, studying with Paul Colin the poster designer and moving to London in 1936. Interned in the Isle of Man during the Second World War, he was released to work on posters for the Ministry of Information and the US Office of War Information. After the War he started his own design agency, pioneering the concept of corporate identity. Clients included KLM, Giro, The Post Office, Tate & Lyle.

The Ministry of Power and Fuel existed from 1942-1957 to control the nation’s use of the scarce resources of power and fuel during the war and afterwards.

Condition: Generally very good with centre folds as issued and occasional discolouration to folds; the banner (‘How Mrs Housewife saves Fuel for Battle’) has various small marginal losses and has separated into two sections.

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