Switzerland of tomorrow welcomes you today.


Original Switzerland of tomorrow Poster from the 1964 Swiss National Exhibition. This is the English edition of a futuristic poster produced in many languages to welcome international visitors into an exhibition of Swiss innovation. Every 25 years Switzerland holds such an event, often acting as a portrait of current culture and politics.

The 1964 National Exhibition in Lausanne offered very different representation of the country to its predecessors. Partly the result of being held during one of the tenses period of the cold war. It was centred on the ‘Gulliver Project’, a computer generating the live results of a national survey, offering a glimpse to the public of what the future had in store in terms of technological revolution.

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Condition: Good, pinholes to corners with some soft creases along bottom inch, would be hidden by mount.