Parliamentary Recruiting Committee
Which? Have you a Reason for not Enlisting – Or only an Excuse for not Enlisting. Now!
Original lithographic poster c. 1914
75 x 50cm
Published by the Parliamentary Recruiting Committee, London
Printed by the Abbey Press 32 & 34 Great Peter St Westminster SW
Before conscription was introduced at the beginning of 1916, recruitment into the British Army was all by way of volunteering. Lord Kitchener, Secretary of State for War, wanted to recruit almost 100,000 men per month and by the end of 1915 the supply of volunteers – despite excellent posters such as this one – was drying up.