Womens’ Voluntary Society – WVS Help preserve the Jam Ration – Empty Jars Wanted – Original Poster

The Riverside Press Limited, Riverside Works, Twickenham

10×8″

1940s

With rationing in force until July 1954 – nine years after the end of World War 2 – the annual glut of fruit always gave rise to a rush to preserve fruit. In a very twenty-first century way both the economy of recycling and the desire not to waste food come to the fore. Fruit preserving is of course extravagant in the use of sugar, so was not to be taken lightly, even during the war years the sugar ration was extended to allow for jam making. A sentiment familiar to Bake Off watchers!

A rare survivor.