London Underground poster When Wet Travel Underground It’s Drier (1922)
Cecil Dillon McGurk (1894-1940)
When Wet Travel Underground It’s Drier (1922)
Printed by Waterlow & Sons of London
Double Royal 100x75cm (40×30 inches), backed to Linen (B+/A-)
As difficult as it seems to today’s tube traveller squeezed into a packed carriage, Frank Pick had to create an advertising campaign to persuade people to use the tube. This striking image is as true today as it was then, if it’s raining, catch the tube!
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